Artist Spotlight: Connie Lim

August 18th, 2010

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Connie Lim, rising LA native singer/songwriter collaborates with LA’s best musicians and artists, creating The Hunted, an album that calls attention to current global issues with hope and vulnerability. Lim packed Hotel Café and Hotel Utah to maximum capacity, and continues onward.

Connie Lim’s steadily growing fan-base has dubbed her music to be “retrotronica”, a style that has been personally defined by Lim to be “old-school songwriting backed by electronica sentiment.” Inspired by current artists – namely Imogen Heap, Feist, and Bjork – Lim has been developing her sound for the past two years in the depths of Los Angeles, CA after graduating from UC Berkeley.


After the victorious release of “The Hunted” at Hotel Cafe, Lim is being noted by the music industry, as she has already made her “way to [AMP]‘s shortlist of talents to watch for the second half of 2010. Connie is one of the most brilliant emerging vocalists out there.” -AmpArtists.com. While Audrey Magazine calls Lim’s music “a breath of fresh air in this time of “Bieber Fever” and autotune”, her music continues to be noted by the media, including NBC LA, KPCRadio.com, and popular blogs like a-tunes.net, 8asians.com, and ChannelApa.com.

According to Flavorpill.com, The Hunted unfolds her musings on the fluidity of relationship and social structures through the momentum of moody strings, lush piano and electronic textures…an intimate and unselfconscious performer [whose] songs will literally bloom in front of you.” As she says herself, “We are all the hunted, or the underdog, in some way or another. I sing for that side within each of us.”

Her new EP “The Hunted” is out now on iTunes, Amazong MP3, CD Baby and more!

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Take 10 minutes to get to know Connie and her new album, the writing process, what she loves about performing and how she’s connecting with her fans during our interview.

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Stay connected with Connie online to get tour updates, enter special contests and see eclusive content

www.connielimmusic.com

Facebook •  Myspace •  Twitter •  YouTube


Updated Digital Distribution Details

August 18th, 2010

Digital Distribution

The Extended Service Package is Eternite Media’s Digital Distribution service. Our Project Managers work directly with our clients to deliver a full service digital distribution experience in a mostly self service industry.

Stores

What’s Included

Distribution: Your release will be available for purchase with key digital retailers such as iTunes, AmazonMP3, eMusic, Napster, Rhapsody, Spotify and more.

UPC: We can issue you a UPC barcode for your digital release that can also be included on your physical release’s packaging.

ISRC Codes: If you don’t already have them, we will provide you with an ISRC code for each song in your release. These codes will be used to track sales information on your digital and physical release.

Gracenote: Your physical release will be entered into the Gracenote (formally CDDB) database for enhanced album information when your disc is opened in many popular media players such as iTunes.

All Music: We will send a copy of your physical release to the online music encyclopedia, All Music (www.allmusic.com). Many fans, labels, and reporters use All Music as an information source for an artist and their releases. Some media players (Such As Windows Media Player) use this database rather then Gracenote to pull album information.

Soundscan: We will register your physical release with the sales tracking and reporting company, Nielsen Soundscan. Many major labels, marketing groups, and music charting companies use this information on a daily basis. You can contact Nielsen to purchase a report of your physical sales to use as part of your marketing.

How It Works

  1. Your Project manager gathers all the meta-data and audio required for your release.
  2. Our engineers intake, encode and upload your release to our digital retailers. If we are manufacturing a physical release we will also submit your release to Gracenote, SoundScan, and All Music. Approximately 4-8 weeks later your release we be live in each of our retailer’s stores.
  3. At the end of each business quarter, our retailers calculate your net sales and send payment to us. We collect payment from all the retailers and pay you!

What It Costs

We charge a $49 setup fee per release, which covers our time and costs in the delivery process. We keep 5% of your net earnings (royalties), which covers the costs of processing your payments. That’s it. You will never pay any annual or hidden fees!

When You Get Paid

We pay you 45-50 days after a quarter has closed. Due to the volume of payments we make, we require this time to reconcile the data and then distribute the payments to our clients.

Quarter Schedule

Q1: January – March (Payment in May)

Q2: April – June (Payment in August)

Q3: July – September (Payment in November)

Q4: October – December (Payment in February)

Is This An Exclusive Deal?

Nope! We simply ask that the releases you send to us are not re-distributed by you or any of our competitors to our digital retailers and that you do not contact the retailers directly as this will cause you a big headache. Typically the release will be taken down and you will have to choose a single distributor for your release.

For more information or to sign up for our distribution services, please contact your project manager or contact us at info@eternitemedia.com

Free(ish) Tools To Run Your Brand Easier – Part 1

August 11th, 2010

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About

ArtistData is a social networking and event administration tool. At it’s core ArtistData essentially helps you:

-Post your shows to your social networks, a variety of concert databases, and alert local press

-Write Blogs and News updates and post them to your sites

-Update your status on most social networks

What they say about themselves:

“ArtistData tirelessly works to give musicians more time to be creative. We’re building solutions to automate the monotonous updating of artist websites, social network profiles, concert databases, Twitter, official news feeds, iCal, local press, fan newsletters, and even tour books. When an artist updates our site, we update all their sites. Our current users save hundreds of hours, giving them more time to do what they love: create music.”


My 2 cents

We recently started testing out the ArtistData system and have been pretty happy with it so far. I have to say that I think it is much more valuable for managers, labels, and marketing companies then for the individual artist. I found that the setup process is a bit involved and when you add in the additional tools (a ton of widgets and exporting functions- many useful, some not as much) you tend to glaze over for a bit. As an event posting tool this thing ROCKS! I love it. We regularly handle posting our clients events to social networks and being able to do it once is a big stress reliever. They have a simple event widget which can be used on your website which again makes for one less thing to update.

The biggest problem with ArtistData at the moment is that you can not status update to Facebook. For some reason you can post to a personal profile, but not fan pages. This makes the status update tool pretty much useless in my opinion. Another issue is that Myspace (don’t even get me started with this doe doe bird) has changed how apps can access there events which makes ArtistData unable to post your events on that social network. As I mentioned before it does have a bit of a learning curve and setup takes some time, but if you have a manager, label, or marketing company helping you with the setup or even have them doing all of your admin, this isn’t a big deal.

Price

Sonic Bids recently acquired ArtistData and they are offering it free until September 1st. After that apparently the pricing will be integrated into a Sonic Bids package. I will take another look at this product once that all happens and let you know my thoughts.

Find It Here

www.artistdata.com

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About

Fan Bridge is an Email Marketing system designed for musicians. They provide tools for your fan relationships through email, mobile, and social networking lists. Still confused? Your fans enter there email info, Fan Bridge stores the email addresses and sends helps you send out updates and newsletters to those email addresses.

What They Say About Themselves

FanBridge makes it really easy for musicians to build their fan list, manage their fans, and then communicate with their fans across multiple channels.”

Tools for Managing Fans:

- Free import help to get your list from any format into your FanBridge account

- Sort and target campaigns by custom groups or postal code and radius

- Automatic handling of bounces, subscribes, unsubscribes, and other email technicalities

- Store nearly 20 fields of data per fan (ie: name, location, MySpace/Twitter, and notes field)

- Hosted, secure platform accessible from any internet enabled computer

- Weekly account summary reports

Tools for Getting New Fans:

- Flash or html based fan signup forms (for your MySpace/Facebook/website)

- Downloadable fan signup form for use at the merch table at shows

- Free custom subdomain (http://yourname.FanBridge.com) with signup form

Tools for Effectively Communicating with Fans:

- Send plain text and html emails, or text messages to mobile phones

- Analytics tracking for your campaigns (track clicks, opens, bounces, forwards)

- Professional looking templates for great looking campaigns (or provide your own html)

- Relationships with ISPs to make sure your messages get to inboxes, not spam folders

- Custom branded web browser toolbars (keeping your site/buy/tour links in front of fans 24/7)

- Automatic Subject Optimizer to A/B test subject lines and make your campaigns more effective

- Scheduled sending (perfect for setting up emails before going on tour)

My 2 cents

I was really impressed on the simplicity of getting up and running with Fan Bridge. Everything is simple and straight forward, each regular task is laid out in separate tabs on the screen and it is super easy to build sign-up forms and install them into your website or social network. They give you the ability to trade emails for media (as in ‘give us your email address and we will send you a free song’) which is really the future of music marketing. Building an email campaign is pretty straight forward as they have easy to use, bug-free templates that I would feel confident having one of our clients do on their own. They also give you the option to build your own HTML emails so your graphic designer can make you a slick template to wow your fans with. They also have a tool that lets you update your Myspace, Facebook Fan Page, and Twitter all at once which seems to work better then ArtistData. So far so good on trying it out with our clients, we are even considering moving our email marketing system over to this!

My only real gripes with this system is that if you want detailed analytics you have to upgrade to a paid account.  I am not a big fan of the sign up form layouts. I totally get that they need to be easy to build for the majority of users, but when we are building marketing systems for our clients, we think the forms are pretty boring.

Price

Free for the bare-bones version, pro plans start at $9 month

Find It Here

www.fanbridge.com

RootMusic

About

Simply put, Root Music makes your Facebook Fan Page sparkly. It takes an otherwise white and blue, hard to customize social network into a totally engaging, fun to look at barrel of monkeys. You can connect your Sound Cloud account to stream audio and link your ArtistData account to post your gigs right on the page.

What They Say About Themselves

So here’s the deal. There are many musicians and bands out there that need a little help. Everything from finding a place to sleep while on tour, selling their own tickets, remembering when they should be touring and keeping in touch with their fans. It’s hard to get all this stuff done and keep it organized, and that’s why managers and labels will take a big cut: because they do a lot of hard work to keep the wheels running for the band.

We are now in an age where technology will take a task that would normally take two days and make it two clicks. And that’s what at the heart of what RootMusic is. RootMusic is a professional technologically advanced bag of tools that gives -you- the control to reach your goals.

Whether you are a local band in Harrisonburg, Virginia or a big time manager, RootMusic can help give guidance and support to your end goal. So now it’s not a matter of if you can, but a matter of if you want to. You’ve got the power now, so what would you like to do? That is our mission and we believe strongly in our statement.

My 2 cents

Can you tell from the intro that I like this thing? What’s not to like? This Facebook app is really easy to setup and if you pay for the pro version, it allows you to make a lot of cool customizations including the ability to upload your own background. The application was written really solid, so it seems to be pretty bulletproof (no Myspace like template disasters). Root Music lets you customize pretty much every detail of the page down to the color of the text. Facebook seems to be holding pretty solid as the social network of choice and having a tool like this is going to be really important to gain more fans. I highly suggest getting the pro version and updating your background often to keep your fans excited to come look at your page and see what’s new.

The only thing I would change is the ability to embed a FanBridge (or other) email sign up form on the application. At the moment, they have to go to a separate tab to signup and I don’t think that is going to be too effective.

Price

Free or $1.99 a month for the pro version

Find It Here

www.rootmusic.com

Next Time…

In my next post on this topic I will take a look at tools to gain more fans on your social network called Headliner, tell you more about a cool way to accept credit cards for your merch at shows or on the go, and examine the pro’s and con’s of some direct-to-fan sales tools.

Branding For Musicians

May 28th, 2010

What is your brand and what is branding? In the case of what I will be talking about today, your brand is your band, act, music or business and all elements that go along with it such as  designs, costumes, websites, social networks, merchandise, albums, etc  that make you marketable as a product to the public. Branding is the process of unifying all of those elements in a way that will give your fans a consistent image of what and who you are. Your core brand is your bands logo and overall identity that lets your fans know who you are and should always stay the same. For example, the band KISS and their tours, albums and merch may have had branding themes but the basic KISS brand still shows through in their logo and costumes, which is recognizable. That is not to say that it would be inappropriate to change colors, or even tweak your logo a bit from release to release but especially while you are building your fan base it would be a good idea to keep the logo and any unique identity (like KISS and their costumes) the same. That said, your branding elements may and should change to fit the relevance of your project, and keep your fans interested in coming back to your sites and your shows.  Remember that we live in a time where we are bombarded by stimulation all day every day and that means your fans need to remember you and not get bored. Keep each album release fresh and with proper presentation. Match your gigs and tours to follow the theme of your latest release. Consistency throughout the life of your “product” is important so that your fans are conditioned to think of you when they see a trigger.

In this post I want to give you a quick outline of a good workflow in creating your brand. If you are managing your project yourself, this should give you a good guideline to stay sane while putting it all together. How we do our project management is just a starting point, so use it as a guideline and not hard rules.
Here’s the flow…

Conception

In the conception phase you should think about what the ultimate goal is. If it is an album or something creative based, it may be appropriate to get the bulk of the recording done so you get an idea of what the theme of the album is going to be. Basically, don’t paint the baby room pink before you know if your having a girl. If you are launching a tour, is it in support of an already released album? If it’s a general promotion or for an event like SXSW, what are we hoping for as the end result? It’s a good idea to sit down with your band, group or yourself and outline all of your concepts and goals. Write everything down, no ideas are wrong and by the end of the meeting funnel everything down into your overall concept.

Building Blocks To An Action Plan

At this point, it is time to get your action plan together. What outlets are you wanting to target like social networks and web, physical promo at events, etc). Work through all the items you will need to fulfill the concept section by section. Are you doing web promotion? If so, on what websites and what creative work will be needed (web banners, bios and press releases, etc)? What design work needs to be done on for physical promotion, and how are you going to do the promotion (street team or yourself)? For tour branding, will you need backdrops, banners, costumes? What is your layout for the merch table? For your products, what are you manufacturing (USB, CD, DVD, Merch) and what design and development needs to be done to complete them? Break down all of these into blocks and create a road map for completion in your action plan. This will help you to determine who you need to bring in to complete all the tasks and help you to stay on schedule throughout the process.

Find The Team

Once you have your action plan ready, then you can find the team to bring it to completion. You may need graphic designers, web monkeys, manufacturers, PR/marketing reps, street teams, and so on. A lot of times a band will do these these functions themselves. That is cool, but remember the importance of staying focused on what your good at and let the pros handle the rest. Picking your team is potentially the most important part of the whole process. If you are going to have anything manufactured it is really important that the people heading up your design work know how to follow the manufacturers specs for production (that sounds really basic, but 9 times out of 10 we kick back artwork because a designer did not follow directions). It would be a good idea to make sure that everyone meets before the project starts so they can discuss any needs and can spare the introductions when its time to get work done.

Set The Timeline

You have assembled the team so now you can put out the action plan to all parties and look at what the reality of production is going to be to accomplish the goal. Obviously you may have a deadline at the very beginning (a tour date, an event, etc) but if at all possible it will be much better to allow your team to give you their opinions on turnaround times for each item, look at what can be done simultaneously, add a little padding and set your date. Remember that for projects that require marketing like a CD release or tour,  it is best to have at least 60-90 days just to promote the finished product. That is not to say that you have to finish everything and then have an additional 60-90 days. You can prioritize the creative that will need to be finished to start marketing first and then task your team to finish up the creative work needed to manufacture and finish up the project.

Creative Production

Now it’s time to hit the ground running. Your team is on board, you have your deadline and now you need to begin the creative aspects of your project. Creative production involves designing of the digital and physical promotional material, writing of content, bios and press releases, and development of your social networks, blogs, website. This is also the time that you will be creating any mock-ups and designs for your album release and/or merchandise. Remember to prioritize your creative to fit the timeline you set so you are ready for marketing and manufacturing. This is also a good time for your recording mixing and mastering to be wrapping up.

Marketing/PR

Depending on your goals, you may have decided to offer a pre-sale on an album or need to start promoting your tour. With that in mind, you will want to start marketing as early as possible, and it never hurts to create your own hype during conception. Once your creative team has put together the elements you need to get started, your marketing team (or you) can take over in promoting your project. If you are doing a CD release, your PR person may need pre-release CD’s in which case you would need that physical production done at this point. You can use this time to handle your physical production, which we will talk about next. If you are doing pre-sales, you can use the marketing phase to gauge how much quantity you need to produce.

Physical production

While you are plugging away at the marketing, your design team should be finishing up everything the manufacturers will need to begin production. This also means that all your audio or video needs to be ready to go to manufacturing as well. This phase is pretty self explanatory, CD’s will start pressing, shirts start printing, and USB drives start loading. Once they are all ready you will need to stage all of your pre-sales to ship on launch day or be ready to walk out the door on tour day.

Launch/Release

The final stage is your launch day! You have worked your butt off up to this point and if all went as planned you are on time, under budget and you have a killer product.
Branding is an important part any band. Hopefully this post gives you a good starting point on how to tackle it on your next release or tour. In future posts we will explore the details of branding, including tools to help you run your brand, examples of good and bad branding, and taking your brand to the next level with fan interactive branding like iPhone apps and private social networks.

Summer Specials

May 28th, 2010

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FREE 1,000 Business Cards With Any Order!

We would like to hook you up with some sweet premium business cards when you do business with us this weekend. No matter how much you spend, we will print 1000 full color offset printed business cards on thick 16pt recycled stock and sexy matte AQ2 coating just for you.

(offer ends May 31)

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