 |
Posts Tagged ‘Branding’
Friday, March 5th, 2010
Back in August of last year, we introduced our new partner, Symphonic Distribution. Through them we can offer our clients digital distribution and other great services they have in their realm. Here is a little bit about the prospering company…
Symphonic Distribution is a digital content distributor and services provider aimed at providing the best in content delivery, customer service, marketing, education, distribution, licensing and more for music industry artists, managers, and record labels across the globe. Symphonic Distribution is ran by experienced music producers, label owners, and artists thriving in providing the highest level of service. Their mission is to provide you with the best services to improve brand performance. In addition to their comprehensive service list, they provide individual brands to better help a record label or artist grow. Symphonic is also accredited by the Better Business Bureau to further satisfy their clients and partners. Below are some new highlights Symphonic has introduced recently that show just how much they have to offer.
SymSTREAM is the brand new iPhone / iPod Touch application created by Symphonic Distribution. Being one of the only distributors in the world to have an iPhone / iPod Touch application, Symphonic Distribution has further diversified itself with new and evolving technologies aimed. The tool also will serve as a new marketing initiative for artists and record labels distributed by Symphonic Distribution. SymSTREAM allows you to preview some of the great music we receive each and every week! If you are at the gym or simply want to listen to new, creative, and innovative music, download SymSTREAM for FREE at the APP Store today. More details in their BLOG
Rolling out in the first part of 2010, Symphonic is updating their client area with a new royalties portal. A second phase of the portal is coming soon that will add detailed stats and sales figures. This will give you a lot of insight on what is selling and what you need to market more in that quarter. This new content portal will bring a new level of self service and convenience to getting your tracks out to digital stores. You will be able to deliver releases to them and have full control as if YOU are the distributor! This will also allow you more control at any time of your releases, eliminate errors, expedite release delivery, and just simplify the process in general. These updates will really make Symphonic your go-to site for digital distribution.
Being all about customer service, it should be obvious that they care about their clients. They strive to make every step you need to take as simple as possible, include free marketing plans and education with many different resources to make you shine! For example, they can distribute releases to promo pools worldwide, have many internal labels available to release your unsigned material and even have an Artist Connect- where they send unaffiliated artist’s demos to 600+ labels across the globe for potential licensing.
It’s a worthwhile trip to their website, so don’t hesitate to see what you can get into. Sign up for their newsletter to be in the know of their success and see how you can connect with other artists, labels or engineers. Check out their blog to see the Release, Label and Artist of the week.
http://symphonicdistribution.com/
http://symintranet.com/blog/
WWW.MYSPACE.COM/SYMPHONICDISTRIBUTION
WWW.TWITTER.COM/SYMPHONICDIST
WWW.FACEBOOK.COM/SYMPHONICDISTRIBUTION
Tags: Artists, Branding, Digital Distribution, iPhone, iPod, iTunes, Labels, licensing, managers, marketing, Symphonic Distribution
Posted in Spotlight | No Comments »
Wednesday, January 13th, 2010
Our friends at Symphonic Distribution posted a great article from the recordunion.com blog that goes along great with our current topic of promoting. With South By South West and Winter Music Conference fast approaching this is a must read article. As always we are here to help you build your weapons of mass promotion so give us a shout to help you get your game plan together.
Promotion 101:Why you should hand out flyers at gigs
Performing live is one of the great joys of being a musician. However, it is important to think of a gig not just as a way of entertaining an audience for a little while and having fun, but as an opportunity to market yourself and reach out to new fans. Handing out a simple flyer is one important step for getting the most out of your live performances.
The Point
Promotion is all about developing relationships with listeners. During and after a successful live performance you are in a good position to move from a superficial and temporary relationship with potential fans, to a deeper long term one. This is up to you. Providing they can even remember your name, only a small percentage of the audience will take it upon themselves to find you online and listen more to your music. Make it easy for them. Hand out flyers.
What to communicate
A flyer can contain a single piece of information, or lots of information. It can be elaborately designed, or just a simple piece of paper with a bit of text on it. The key is that it gives the recipient more info about you and a way to access your music. Depending on your existing marketing strategy, here are a few things you might consider putting on your flyer:
• Online locations: Your link to MySpace, Facebook, Imeem etc. or just your website
• Where to access your music: Communicating that your music is available for free streaming on services such as Spotify or Deezer is a great way to increase the appreciation for your music. Before people buy your music, its best they can listen to it over and over and make it part of their music repertoire. Streaming services have the added bonus if sharability and peer recommendation.
• Mailing list: “Keep updated! Sign up to our mailing list and receive a free track” is a good way to incentivize people to sign up to your mailing list. Once on your list, they are in the loop and you can further develop your relationship with them.
Tips
• Maximize the effect of your flyers by thinking about when you hand them out. One method is to announce before the last song that flyers are being handed out, and getting some friends to hand them out in the crowd.
• Alternatively, do it yourself. Straight after a gig, move around the crowd and hand out the flyers. This gives you the opportunity to converse with listeners, receive compliments and answer questions.
• Be creative on what you put on your flyer. Hosting a merch give away or another kind of competition? Advertise in on your flyers and you may find more participants.
From: Record Union’s Blog Via: Symphonic Distribution’s Blog
Tags: Artists, Bands, blog series, Branding, Business Cards, custom packaging, DJs, flyer ideas, flyers, free stuff, helpful tips, Labels, merch, Music Marketing, Printing, promoting yourself, screen-printing, stickers, street promotion, sweatshirts, T-shirts
Posted in Printing, Street Promo: Tips, Tools & Ideas | No Comments »
Monday, October 12th, 2009
Jason Feinberg of MediaShift reports: “Record Labels Are Losing Power To Fans, Artists”
Over the past month, I received a significant amount of feedback on my recent MediaShift article, What Will Record Labels Look Like in the Future?. People from all areas of the music industry reached out and shared their feelings on future business models, and strategies for moving forward.
Regardless of their background, practically every person I spoke with agreed on a core set of truths about the future of record labels (and the industry as a whole). The consensus is that:
- Financially, the current situation most record labels find themselves in is not sustainable, especially for companies whose main source of revenue is selling music as their primary product.
- Sales of digital music have not come close to replacing the revenue lost from the decline of physical sales. Overcoming this requires a significant shift in label expenditures, and revenue sources.
- Investors are finding it very difficult to find opportunities that have an acceptable chance of return on investment. This applies to releasing music, as well as ancillary services and products around music.
- Power is shifting away from labels and back to the artist and management. Labels still provide valuable services, but, for the first time in decades, they are no longer the center of the industry.
- The ultimate power now rests with the fan. The dollars they spend are being fought for harder than ever before. At the same time, fans are demanding more content than ever before.
Here’s what the experts had to say… ( continue reading at the article source, MediaShift on pbs.org)
Tags: Artists, Bands, Branding, Digital Distribution, helpful tips, Labels, MediaShift, music, Music Marketing, music news, pbs.org, promoting yourself
Posted in Music Industry News | No Comments »
Monday, September 14th, 2009
Website
We really owe you an explanation. The hold up is merely due to all the bells and whistles. Granted there is always a need for a few slight changes in the beginning as a website develops, however, we are working with JV Media to make sure our ordering system is perfect and the content is without flaws. Some things are just worth the wait. We really appreciate your patience (what else are you gonna do, start a riot?) and will get everything flowing soon enough! Expect an unconventional media site that will hopefully delight your visual senses and take you through any process with ease.
Design & Engineering
We are expanding our network of designers and engineers. If you know of someone or think you can offer talent in these fields, contact us at info@eternitemedia.com ! We are looking for professionals who can offer flexibility and personal attention in all styles of Graphic Design, Web Design, Logo Design, Mixing, Mastering, Tracking and Editing. We are confident this will be mutually beneficial and will spark a growth in recognition.
Hook Up With Us!
If you haven’t already, head on over to your favorite social networking site where you’ll find pricing, weekly specials and fun stuff. Let’s get social! Surprises await to our friends, fans and clients!
  
Tags: annoucements, Branding, Editing, facebook, Graphic Design, hats, Logo Design, Mastering, merch, Mixing, myspace, screen-printing, sweatshirts, T-shirts, Tracking, twitter, Web Design, website
Posted in Announcements | No Comments »
Thursday, September 10th, 2009
We have officially launched our screen-printing services. Offering custom printed t-shirts, sweatshirts, hats and more at recession-proof pricing. It’s time to stock up! Apparel is perfect for band branding, personal custom one-off’s or simple T-shirts with your logo- a must have. Check out some of our selection available here
Also added are custom die cut full-color and screen printed vinyl stickers, vinyl banners, and buttons to our line up of printing products. Our promotional weapons are ready for you to fire off to your fans!
Due to the many variables of apparel and promo products, pricing is available by custom quote only. Our new website will feature all the need to know info on these products soon.
Tags: apparel, banners, Branding, buttons, hats, promo products, screen-printing, stickers, sweatshirts, T-shirts
Posted in Announcements | No Comments »
|
|
|
