In this post I want to give you a quick outline of a good workflow in creating your brand. If you are managing your project yourself, this should give you a good guideline to stay sane while putting it all together. How we do our project management is just a starting point, so use it as a guideline and not hard rules.
Here’s the flow…

Conception

In the conception phase you should think about what the ultimate goal is. If it is an album or something creative based, it may be appropriate to get the bulk of the recording done so you get an idea of what the theme of the album is going to be. Basically, don’t paint the baby room pink before you know if your having a girl. If you are launching a tour, is it in support of an already released album? If it’s a general promotion or for an event like SXSW, what are we hoping for as the end result? It’s a good idea to sit down with your band, group or yourself and outline all of your concepts and goals. Write everything down, no ideas are wrong and by the end of the meeting funnel everything down into your overall concept.

Building Blocks To An Action Plan

At this point, it is time to get your action plan together. What outlets are you wanting to target like social networks and web, physical promo at events, etc). Work through all the items you will need to fulfill the concept section by section. Are you doing web promotion? If so, on what websites and what creative work will be needed (web banners, bios and press releases, etc)? What design work needs to be done on for physical promotion, and how are you going to do the promotion (street team or yourself)? For tour branding, will you need backdrops, banners, costumes? What is your layout for the merch table? For your products, what are you manufacturing (USB, CD, DVD, Merch) and what design and development needs to be done to complete them? Break down all of these into blocks and create a road map for completion in your action plan. This will help you to determine who you need to bring in to complete all the tasks and help you to stay on schedule throughout the process.

Find The Team

Once you have your action plan ready, then you can find the team to bring it to completion. You may need graphic designers, web monkeys, manufacturers, PR/marketing reps, street teams, and so on. A lot of times a band will do these these functions themselves. That is cool, but remember the importance of staying focused on what your good at and let the pros handle the rest. Picking your team is potentially the most important part of the whole process. If you are going to have anything manufactured it is really important that the people heading up your design work know how to follow the manufacturers specs for production (that sounds really basic, but 9 times out of 10 we kick back artwork because a designer did not follow directions). It would be a good idea to make sure that everyone meets before the project starts so they can discuss any needs and can spare the introductions when its time to get work done.

Set The Timeline

You have assembled the team so now you can put out the action plan to all parties and look at what the reality of production is going to be to accomplish the goal. Obviously you may have a deadline at the very beginning (a tour date, an event, etc) but if at all possible it will be much better to allow your team to give you their opinions on turnaround times for each item, look at what can be done simultaneously, add a little padding and set your date. Remember that for projects that require marketing like a CD release or tour,  it is best to have at least 60-90 days just to promote the finished product. That is not to say that you have to finish everything and then have an additional 60-90 days. You can prioritize the creative that will need to be finished to start marketing first and then task your team to finish up the creative work needed to manufacture and finish up the project.

Creative Production

Now it’s time to hit the ground running. Your team is on board, you have your deadline and now you need to begin the creative aspects of your project. Creative production involves designing of the digital and physical promotional material, writing of content, bios and press releases, and development of your social networks, blogs, website. This is also the time that you will be creating any mock-ups and designs for your album release and/or merchandise. Remember to prioritize your creative to fit the timeline you set so you are ready for marketing and manufacturing. This is also a good time for your recording mixing and mastering to be wrapping up.

Marketing/PR

Depending on your goals, you may have decided to offer a pre-sale on an album or need to start promoting your tour. With that in mind, you will want to start marketing as early as possible, and it never hurts to create your own hype during conception. Once your creative team has put together the elements you need to get started, your marketing team (or you) can take over in promoting your project. If you are doing a CD release, your PR person may need pre-release CD’s in which case you would need that physical production done at this point. You can use this time to handle your physical production, which we will talk about next. If you are doing pre-sales, you can use the marketing phase to gauge how much quantity you need to produce.

Physical production

While you are plugging away at the marketing, your design team should be finishing up everything the manufacturers will need to begin production. This also means that all your audio or video needs to be ready to go to manufacturing as well. This phase is pretty self explanatory, CD’s will start pressing, shirts start printing, and USB drives start loading. Once they are all ready you will need to stage all of your pre-sales to ship on launch day or be ready to walk out the door on tour day.

Launch/Release

The final stage is your launch day! You have worked your butt off up to this point and if all went as planned you are on time, under budget and you have a killer product.
Branding is an important part any band. Hopefully this post gives you a good starting point on how to tackle it on your next release or tour. In future posts we will explore the details of branding, including tools to help you run your brand, examples of good and bad branding, and taking your brand to the next level with fan interactive branding like iPhone apps and private social networks.

WMC 2010 DJ Spin-Off

The WMC 2010 DJ Spin-Off will be held on Tuesday, March 23rd, 2010 (Beat Matching) and Wednesday, March 24th, 2010 (Scratching) at The Eden Roc Beach Resort & Spa Ocean Garden Poolside with celebrity hosts and judges and DJs from all over the world mixing and scratching their way to the top. Because of the exponential growth and success of the WMC DJ Spin-Off, we had to split the competition into two days!!! Celebrity judges will decide who has what it takes to own first place. If you are a DJ who thinks you can put up some weight, a label head scouting new talent, or a fan of DJ competitions, join us for the WMC DJ Spin-Off where you can truly witness the Art of the DJ.

Prizes to be provided by leading audio and apparel manufacturers.

ENTRY DEADLINE: Friday, February 26, 2010

DOWNLOAD THE WMC 2010 DJ SPIN-OFF APPLICATION FORM

Guidelines for entry:

• All entries must include a completed application, entry fee ($25.00),
bio, and demo (CD or Tape format).

• DJs may enter both Beat Mixing + Scratching competitions.

• Demo’s must be no longer than 5 minutes in length and must be
reflective of the DJs prospective performance.

• Submissions are subject to approval.

• Demo material submitted will become the property of WMC
and will not be returned.

• No submissions will be reviewed after the deadline.
No last minute entries or substitutes are allowed.

• All judges’ decisions are final.

• DJs must bring their own headphones to the competition.

Send to:

Winter Music Conference
3450 NE 12th Terrace,
Fort Lauderdale , FL 33334
ATTN: DJ Spin-Off
For any additional inquiries email: info@wintermusicconference.com

MTV Games is hoping to goose sales of its flagging “Rock Band” series with a new service Tuesday that lets average users upload and sell videogame versions of their own music.

The service, known as the Rock Band Network Store, may offer a few minutes of fame to rudimentary garage bands by allowing millions of game players to access their music.

But given the technical know-how needed to format a song for the game—which may require users to hire a pricey third-party developer—the service could wind up serving mostly as a promotional platform for established acts with deeper pockets, rather than the typical shower singer.

“Rock Band” and its rival, “Guitar Hero,” are two of the most successful videogame franchises to debut in recent years. But sales of both titles have slowed significantly in the past year, with combined sales in 2009 of $224 million, according to an estimate from Wedbush Morgan Securities—less than 50% their level in 2008.

Until now, most of the music available for play on either game has consisted of a limited number of songs, mostly by major acts like Nirvana, the Red Hot Chili Peppers and the Beatles.

With the new service, unknown bands are seeing their chance to get in on the act. But popular groups not quite big enough to make the “Rock Band” playlist are also preparing material for the do-it-yourself upload store, including Creed and Evanescence, each of which has sold tens of millions of albums in the past decade.

“We expected this to be an initiative that would appeal to unsigned artists,” says Paul DeGooyer, MTV’s senior vice president for electronic games and music. “What was surprising to us was how many artists with hit records have offered themselves up.”

The Rock Band network has been running in a private, invitation-only testing mode since September. For now, it is to be available only to users of the Xbox 360, made by MicrosoftCorp., which was also MTV Games’ partner in building the Rock Band Network. MTV is part ofViacom Inc. The network eventually is to be made accessible to users of other game systems, like Sony Corp.’s PlayStation 3.

Preparing a song is complicated, and involves preparing an array of specialized digital sound files, lyrics, transcriptions and even instructions for virtual camera angles, lighting and choreography for the animated characters that perform the music within the game itself.

It has already spawned a cottage industry of companies offering to format recordings, for fees that can get steep. These contractors, with names like Rhythm Authors LLC and RockGamer Studios, typically charge $500 per minute of music.

Other costs involved in creating a song include the purchase of an Xbox 360 console, “Rock Band” game discs and instruments, as well as a subscription to an online Microsoft game-development “community” that costs about $99 a year.

Rock Band Network lets users set prices anywhere from 99 cents to $2.99 a song. The company retains 70% of the sale price, with the rest going to the user. Given the figures, musicians must be fairly confident they’ll sell real numbers of songs to justify their investment.

Sub Pop, a prominent independent record label, is paying various contractors to prepare 25 songs that it plans to upload to the store—all of them by acts among the label’s most commercially successful.

Those include the Shins, whose 2007 album “Wincing the Night Away” reached No. 2 on the Billboard 200 album-sales chart; comedy-music duo Flight of the Conchords; and indie-rock stalwarts like Mudhoney, Sleater-Kinney and the Postal Service.

Sub Pop was the original record label of Nirvana, but much of that band’s catalog is already available for “Rock Band.”

The label is treating the undertaking as a serious creative endeavor. It hired a prominent record producer, Phil Ek, to mix the music before delivering it to the contractors who format it for the game.

“At $3 apiece nobody’s looking to ‘Rock Band’ as a discovery tool,” predicts Tony Kiewel, head of artists-and-repertoire at Sub Pop. “That’s not going to happen,” he says.

From: WSJ.com

It’s 2010 and time to start thinking about the annual festivals that will benefit YOU. All around us we hear that this is the year to make a big push and get heard- we want to help with that. As a Musician, Label or Entertainment/Media business, it’s pretty important to attend at least one music festival a year. SXSW and WMC are two of the big starters that are coming up fast. We’re hoping to enlighten you on how important it is to prepare, not just show up. There are so many ways to conquer a festival- high rollin’ networker, party animal, on the cheap or go with the flow. Whatever reason you’re going, there’s a way to be prepared and Eternite Media would like to be your go-to source for exploring your options and fulfilling the promotional decisions you make.

It is important to get your marketing and promotional plan started early.  When you work with us, you will be covered in every area that you need, and even more than you thought. Eternite Media offers design and printing solutions for simple business cards, intricate flyers, logos or branding for your entire realm of products. We are able to replicate or duplicate your CD and DVD with basic black print or full color thermal. Paper printing options like digi-paks, one page inserts or full booklets can work in a package with a jewel case or even a clear poly sleeve. Merchandise is also a classic advertisement for your brand’s success, including T-shirts, buttons or stickers- all of which are a constant reminder of you to all your fans. We can put together whatever you need- any propaganda materials big or small and can even ship it directly to your accommodations.

CD Duplication Promo Packages

Opener
(basic package)

- Silver Duplicated CDR

- Black Thermal Text Print On Disc

- White Paper Sleeve

100: $81.00 (Normally $108.00)

250: $202.50 (Normally $270.00)

500: $345.00 (Normally $460.00)

Resident
(mid package)

- White Duplicated CDR

- Full Color Thermal Print On Disc

- 1 Panel 4/4 (Full Color) Paper Insert

- Clear Poly Sleeve

100: $156.60 (Normally $174.00)

250: $380.25 (Normally $422.50)

500: $621.00 (Normally $690.00)

Headliner
(premium package)

- Replicated (manufactured) CD

- Full Color Offset Print On Disc

- Full Color 5″ Jacket

- Wafer Seal

500: $589.00 (Normally $660.00)

1000: $746.00 (Normally $840.00)

2500: $1617.50 (Normally $1825.00)

(DVD packages available upon request)

BONUS WMC/SXSW Specials:

25% off select Printing services
Promote your shows, get the word out about your new release, or just build your fan base! Take advantage of high quality printing services for business cards, flyers, stickers, 2″ buttons and banners.

40% off all Merchandise
Make a statement and toss out t-shirts during your shows or help pay for your trip by selling screen printed merch. Either way your fans will do the advertising for you to build your name recognition and it’s a great way to increase your profit margin. Screen printed shirts, hoodies, hats and more. We offer apparel from American Apparel, Hanes, Gildan, and other top brands.

We are super excited about all the cool stuff you will be ready to hit your fans with this year! Don’t waste any time and drop us a line at info@eternitemedia.com or 323-284-4733 to order.

Stay connected on our Twitter, Facebook and MySpace for resources, blogs, and suggestions on making the most out of your festival experience at SXSW or WMC.

]]> http://www.eternitemedia.com/blog/announcements/be-prepared-for-south-by-southwest-and-winter-music-conference/feed/ 0 http://www.eternitemedia.com/blog/streetpromotion/promotion-101-why-you-should-hand-out-flyers-at-gigs/ http://www.eternitemedia.com/blog/streetpromotion/promotion-101-why-you-should-hand-out-flyers-at-gigs/#comments Wed, 13 Jan 2010 20:16:00 +0000 admin http://www.eternitemedia.com/blog/?p=169

Our friends at Symphonic Distribution posted a great article from the recordunion.com blog that goes along great with our current topic of promoting. With South By South West and Winter Music Conference fast approaching this is a must read article. As always we are here to help you build your weapons of mass promotion so give us a shout to help you get your game plan together.

Promotion 101:Why you should hand out flyers at gigs

Performing live is one of the great joys of being a musician. However, it is important to think of a gig not just as a way of entertaining an audience for a little while and having fun, but as an opportunity to market yourself and reach out to new fans. Handing out a simple flyer is one important step for getting the most out of your live performances.

The Point

Promotion is all about developing relationships with listeners. During and after a successful live performance you are in a good position to move from a superficial and temporary relationship with potential fans, to a deeper long term one. This is up to you. Providing they can even remember your name, only a small percentage of the audience will take it upon themselves to find you online and listen more to your music. Make it easy for them. Hand out flyers.

What to communicate

A flyer can contain a single piece of information, or lots of information. It can be elaborately designed, or just a simple piece of paper with a bit of text on it. The key is that it gives the recipient more info about you and a way to access your music. Depending on your existing marketing strategy, here are a few things you might consider putting on your flyer:

•    Online locations: Your link to MySpace, Facebook, Imeem etc. or just your website

•    Where to access your music: Communicating that your music is available for free streaming on services such as Spotify or Deezer is a great way to increase the appreciation for your music. Before people buy your music, its best they can listen to it over and over and make it part of their music repertoire. Streaming services have the added bonus if sharability and peer recommendation.

•    Mailing list: “Keep updated! Sign up to our mailing list and receive a free track” is a good way to incentivize people to sign up to your mailing list. Once on your list, they are in the loop and you can further develop your relationship with them.

Tips

•    Maximize the effect of your flyers by thinking about when you hand them out. One method is to announce before the last song that flyers are being handed out, and getting some friends to hand them out in the crowd.

•    Alternatively, do it yourself. Straight after a gig, move around the crowd and hand out the flyers. This gives you the opportunity to converse with listeners, receive compliments and answer questions.

•    Be creative on what you put on your flyer. Hosting a merch give away or another kind of competition? Advertise in on your flyers and you may find more participants.

From: Record Union’s Blog Via: Symphonic Distribution’s Blog

In the difficult world of marketing your music in today’s saturated market you have to do more then just stick your thumb out and hope to get picked up. When it comes to offering free downloads or access to streams of your music, the instant gratification factor is large and may spark some interest in the short term, but once you navigate away from that site, or that download gets filed away in the massive music library you can be quickly forgot about. With a physical disc, it has a better chance of reminding the person about you for an extended time. When a disc looks great people are more apt to keep it around. Personally, when I buy a CD or someone gives one to me, I stick it in the player in my car and I may listen to it 5 or 6 times. When I download an album (especially one that was a giveaway) I will listen to it once or twice but not nearly as much as one that goes into my car. It takes a very long time for a technology to go extinct so CD’s are here to stay for a long time; heck, some cars still have a cassette player!

When promoting yourself with a CD you are putting a musical flyer of sorts into the hands of the person you gave it to. By simply handing that person a CD you are able to give them all of your vital information regarding yourself and your music before they even listen to it! If your CD looks good and is well thought out you have a great chance that the person you just handed that disc to will actually take the time to listen to it. People like free stuff, and when you hand someone a promo CD that looks great, they want it- even if it is a genre of music they typically don’t listen to. You can put together an inexpensive, good looking promotional disc with a sampling of your music to give away in front of clubs, at the mall or at your shows that will get people to put your CD into their car on the way home. If they like what they hear they are apt to check out the info on the disc and go download more tracks or buy your actual album.

When it comes to marketing your music to Billboard reporters, tastemakers, Internet and traditional radio stations, it is safe to say they get a lot of CD’s. It is also pretty safe to say that they get even more emails and downloads. If you have the means to get a physical CD to them rather then just another spam email in their inbox, you are showing them that you have the desire to spend a little to present them with your work. Don’t fall prey to people who offer to “email blast” the world your music for a fee. Bought lists and spamming is just going to annoy listeners. A lot of the email address’ that send the blasts may have even been blocked. Presenting someone with a gift of your music is much sweeter when they can touch it and they know you personally sent it to them. Of course it doesn’t hurt to contact them and ask if they will give it a listen. If they won’t, it is a waste of your time to send it anyways. When it comes to someone reviewing your music, being able to look at your information while they listen is always a big advantage. Don’t forget about a cover letter with your bio and credits that will also set you apart from the masses.

Here are a couple of good ideas for CD promos:

Keeping it simple

Sometimes less is more. Nothing beats your standard black thermal print with a white paper sleeve. The cost savings means you can get a little more for your money and that means more ears will listen to it. It would be a good idea to drop a business card inside the sleeve with your contact info on it (if you haven’t read our blog on business cards as flyers check it <here>)

Take it a step up

Opt for a clear poly sleeve and a printed insert and you’ve got yourself a rocking promo CD with a lot of real estate to sell your sound. You are keeping your costs down by using an inexpensive poly sleeve but upping the value of the promo with the insert.

Go all out

If you plan on pulling out all the stops and going for a more complete release look such as a jewel case, digipak, or jacket, make sure that your promo is not going to outshine the albums you are putting out. When you want to go all out, get creative! Have the disc be a short sampling of your music, but the have the packaging list the entire album info and instructions on where to download or buy the rest of the album to complete the package.

~

All in all, giving out a physical CD as a promo has some great advantages and is a valuable tool for anyone serious about promoting themselves. Even if your budget is tight, having a small quantity to give out to the people that matter will do you a world of good, but make sure they look professional. If you hand someone a CD with your name and number scribbled on it and another person hands them a full color disc in nice packaging, your disc is heading to the trash. Grab their attention, make it loud and be proud of your creation.

Coming up:
Diving into the retail CD world

Over the past month, I received a significant amount of feedback on my recent MediaShift article, What Will Record Labels Look Like in the Future?. People from all areas of the music industry reached out and shared their feelings on future business models, and strategies for moving forward.

Regardless of their background, practically every person I spoke with agreed on a core set of truths about the future of record labels (and the industry as a whole). The consensus is that:

• Financially, the current situation most record labels find themselves in is not sustainable, especially for companies whose main source of revenue is selling music as their primary product.
• Sales of digital music have not come close to replacing the revenue lost from the decline of physical sales. Overcoming this requires a significant shift in label expenditures, and revenue sources.
• Investors are finding it very difficult to find opportunities that have an acceptable chance of return on investment. This applies to releasing music, as well as ancillary services and products around music.
• Power is shifting away from labels and back to the artist and management. Labels still provide valuable services, but, for the first time in decades, they are no longer the center of the industry.
• The ultimate power now rests with the fan. The dollars they spend are being fought for harder than ever before. At the same time, fans are demanding more content than ever before.

Here’s what the experts had to say… ( continue reading at the article source, MediaShift on pbs.org)

factmagazine.co.uk reports hip-hop legends Public Enemy have announced plans for fans to fund their new album.

Of course, this will be a two-way street: the fans will take a share of the revenue from the record (though the specific figures are yet to be revealed). Fans that contribute money will also get a numbered copy of the album.

The group are working with SellaBand to raise $250,000 in individual donations of $25. Says Chuck D of the whole affair, “SellaBand’s financial engine model goes about restructuring the music business in reverse. It starts with fans first, then the artists create from there. The music business is built on searching for fans and this is a brand new way for acts to coming to create a new album with fans first, already on board.”

Public Enemy are the first established act to take advantage of SellaBand’s business model. As far as details of the album goes, that’s all yet to be announced

source: Fact Magazine