It’s 2010 and time to start thinking about the annual festivals that will benefit YOU. All around us we hear that this is the year to make a big push and get heard- we want to help with that. As a Musician, Label or Entertainment/Media business, it’s pretty important to attend at least one music festival a year. SXSW and WMC are two of the big starters that are coming up fast. We’re hoping to enlighten you on how important it is to prepare, not just show up. There are so many ways to conquer a festival- high rollin’ networker, party animal, on the cheap or go with the flow. Whatever reason you’re going, there’s a way to be prepared and Eternite Media would like to be your go-to source for exploring your options and fulfilling the promotional decisions you make.

It is important to get your marketing and promotional plan started early.  When you work with us, you will be covered in every area that you need, and even more than you thought. Eternite Media offers design and printing solutions for simple business cards, intricate flyers, logos or branding for your entire realm of products. We are able to replicate or duplicate your CD and DVD with basic black print or full color thermal. Paper printing options like digi-paks, one page inserts or full booklets can work in a package with a jewel case or even a clear poly sleeve. Merchandise is also a classic advertisement for your brand’s success, including T-shirts, buttons or stickers- all of which are a constant reminder of you to all your fans. We can put together whatever you need- any propaganda materials big or small and can even ship it directly to your accommodations.

CD Duplication Promo Packages

Opener
(basic package)

- Silver Duplicated CDR

- Black Thermal Text Print On Disc

- White Paper Sleeve

100: $81.00 (Normally $108.00)

250: $202.50 (Normally $270.00)

500: $345.00 (Normally $460.00)

Resident
(mid package)

- White Duplicated CDR

- Full Color Thermal Print On Disc

- 1 Panel 4/4 (Full Color) Paper Insert

- Clear Poly Sleeve

100: $156.60 (Normally $174.00)

250: $380.25 (Normally $422.50)

500: $621.00 (Normally $690.00)

Headliner
(premium package)

- Replicated (manufactured) CD

- Full Color Offset Print On Disc

- Full Color 5″ Jacket

- Wafer Seal

500: $589.00 (Normally $660.00)

1000: $746.00 (Normally $840.00)

2500: $1617.50 (Normally $1825.00)

(DVD packages available upon request)

BONUS WMC/SXSW Specials:

25% off select Printing services
Promote your shows, get the word out about your new release, or just build your fan base! Take advantage of high quality printing services for business cards, flyers, stickers, 2″ buttons and banners.

40% off all Merchandise
Make a statement and toss out t-shirts during your shows or help pay for your trip by selling screen printed merch. Either way your fans will do the advertising for you to build your name recognition and it’s a great way to increase your profit margin. Screen printed shirts, hoodies, hats and more. We offer apparel from American Apparel, Hanes, Gildan, and other top brands.

We are super excited about all the cool stuff you will be ready to hit your fans with this year! Don’t waste any time and drop us a line at info@eternitemedia.com or 323-284-4733 to order.

Stay connected on our Twitter, Facebook and MySpace for resources, blogs, and suggestions on making the most out of your festival experience at SXSW or WMC.

]]> http://www.eternitemedia.com/blog/announcements/be-prepared-for-south-by-southwest-and-winter-music-conference/feed/ 0 http://www.eternitemedia.com/blog/streetpromotion/promotion-101-why-you-should-hand-out-flyers-at-gigs/ http://www.eternitemedia.com/blog/streetpromotion/promotion-101-why-you-should-hand-out-flyers-at-gigs/#comments Wed, 13 Jan 2010 20:16:00 +0000 admin http://www.eternitemedia.com/blog/?p=169

Our friends at Symphonic Distribution posted a great article from the recordunion.com blog that goes along great with our current topic of promoting. With South By South West and Winter Music Conference fast approaching this is a must read article. As always we are here to help you build your weapons of mass promotion so give us a shout to help you get your game plan together.

Promotion 101:Why you should hand out flyers at gigs

Performing live is one of the great joys of being a musician. However, it is important to think of a gig not just as a way of entertaining an audience for a little while and having fun, but as an opportunity to market yourself and reach out to new fans. Handing out a simple flyer is one important step for getting the most out of your live performances.

The Point

Promotion is all about developing relationships with listeners. During and after a successful live performance you are in a good position to move from a superficial and temporary relationship with potential fans, to a deeper long term one. This is up to you. Providing they can even remember your name, only a small percentage of the audience will take it upon themselves to find you online and listen more to your music. Make it easy for them. Hand out flyers.

What to communicate

A flyer can contain a single piece of information, or lots of information. It can be elaborately designed, or just a simple piece of paper with a bit of text on it. The key is that it gives the recipient more info about you and a way to access your music. Depending on your existing marketing strategy, here are a few things you might consider putting on your flyer:

•    Online locations: Your link to MySpace, Facebook, Imeem etc. or just your website

•    Where to access your music: Communicating that your music is available for free streaming on services such as Spotify or Deezer is a great way to increase the appreciation for your music. Before people buy your music, its best they can listen to it over and over and make it part of their music repertoire. Streaming services have the added bonus if sharability and peer recommendation.

•    Mailing list: “Keep updated! Sign up to our mailing list and receive a free track” is a good way to incentivize people to sign up to your mailing list. Once on your list, they are in the loop and you can further develop your relationship with them.

Tips

•    Maximize the effect of your flyers by thinking about when you hand them out. One method is to announce before the last song that flyers are being handed out, and getting some friends to hand them out in the crowd.

•    Alternatively, do it yourself. Straight after a gig, move around the crowd and hand out the flyers. This gives you the opportunity to converse with listeners, receive compliments and answer questions.

•    Be creative on what you put on your flyer. Hosting a merch give away or another kind of competition? Advertise in on your flyers and you may find more participants.

From: Record Union’s Blog Via: Symphonic Distribution’s Blog

1: Print Type

There are 3 types of printing for stickers: Offset, Screen, and Digital.

-Offset: This type of printing is usually done on indoor label stock for items like food containers. They are not very durable and should only be used in a low-impact indoor setting.

-Screen: This type of printing is done on a screen-printing press– much like a t-shirt. This works good for indoor and outdoor uses when you have a single color, or multiple colors that do not blend together. Bumper stickers are a good example of screen-printed stickers.

-Digital: This type of printing is done on a large format inkjet type of printer. It creates full color images on a vinyl stock. Typically you can print short run on this type of machine and this allows for small quantities of stickers to be produced for a special promotion. It is usually slightly more expensive then a screen-printed sticker, but if you have multiple colors or a complex image it is often a more economical way to go. Be sure to ask your printer if the set-up they are using is appropriate for outdoor use, as a laminate or UV coating is often needed to keep the image weatherproof.

2: Coatings

There are a few different coating types, and we will not get into too much detail here as there are many variables for different print types and what a printer may offer. You will want to be sure that a UV coating or a laminate is used on offset or digital printing methods if you plan on using your stickers in an outdoor setting. Screen-printed stickers often do not need a finishing coat if the ink used and vinyl it is printed on is of outdoor quality. As a general rule of thumb it is always a good idea to let your printer know what setting your stickers will be used in and if they are able to provide a product that will accommodate that.

3: Cutting

The finishing slice can be an important one! There are a couple of methods you should know about.

-Guillotine Cut: This is a standard straight cut. Your sticker is cut into a rectangle or square (like a bumper sticker) all the way through the actual sticker and backing.

-Die Cut: This type of cutting creates a custom shape through the actual sticker and backing. Die cutting can create standard shapes like circles and ovals or create an outlined look that creates the same shape as your image. Die cutting is usually an extra charge, as the shape has to be created by a die house. If you are planning on having a large volume or repeat orders, then the cost of the die may not be a big factor for the added value you get from it.

-Kiss Cut: This method is usually done on a contour (AKA CAD) cutter. It is a machine that looks similar to a digital large format machine. This type of cutting creates the same custom shaped sticker that a die cut would accomplish but does not go through to the backing (the blade “kisses” the sticker but not the backing). Many times when you print a digital sticker you are able to have a kiss cut at no extra charge.

-Kiss and Guillotine Cut: usually when a kiss cut is created it is combined with a guillotine cut. If you have a very small image often multiple stickers will be placed on a page. The only disadvantage of this combo is that there is a scrap area around the actual sticker. It may not look as high-end on the backing, but as soon as it removed and placed on a surface it has the exact look of a die cut.

4. Extras

A good thing to keep in mind is that it is often possible to have additional information that is not on the actual sticker.

-Backing: Many printers offer a single color back print on the paper backing of the sticker. This allows you to put such things as a coupon code, website address, catch phrase, etc. on the part of the sticker that can stay with the person after they have stuck it on something. This can be a very good marketing tool, especially when your sticker might end up somewhere the person you gave it to may not see it again.

-Kiss Cut Scrap: Another great place to add a little extra info is in the scrap area of a kiss cut sticker. It is on the front so it is very visible and it usually does not cost anything extra as it is on the same side as the image. Many times a printing company will offer you a discount if they place a “stickers by eternitemedia.com” type of phrase in the scrap of that area.

Now that you have an idea of what is out there hopefully you are able to determine what is a good fit for your needs. Remember that when promoting with stickers be sure to check your local laws and regulations on sticker promotion. Some cities have banned stickers as a way to cut down on the mess it leaves behind. Stickers should never be placed on private property without permission. It does not look good on you, it’s a pain for the property owner and damaging private property can get you in trouble. Play it smart, have fun, and get stick’n!

Also added are custom die cut full-color and screen printed vinyl stickers, vinyl banners, and buttons to our line up of printing products. Our promotional weapons are ready for you to fire off to your fans!

Due to the many variables of apparel and promo products, pricing is available by custom quote only. Our new website will feature all the need to know info on these products soon.